Price guide
How much to charge for PPV content
What creators charge for pay-per-view photo sets, clips and bundles, what each platform lets you charge, and what you keep. Every figure sourced and dated.
Some links here are referral links: if you sign up we may earn a commission from the platform, at no extra cost to you. It does not change the ranking — here is how we rank.
PPV is the one price that every creator on every platform has to set, and the one the platforms are least helpful about. All four take the same 20% whether you charge $5 or $500, so the only guidance you get from the platform is its floor and its cap.
The published guides agree more than usual here, which is why this range is marked Reported rather than Disputed. The spread within it is almost entirely about length and explicitness, not about which platform you are on.
What creators charge
$10–$75 per unlock Reported Guides broadly agree: photo sets $10–$30, short clips $10–$35, long videos and bundles $25–$75. Prices above that are for customs, not PPV. Source: FollowMint — OnlyFans PPV pricing · checked 2026-09-16
What the published sources say
Every figure that fed the range above, in the source's own units, so you can see the spread rather than take our word for the summary. Agency guides are labelled as such: they describe managed creators with large audiences and tend to run high.
| Source | Figure | Covers | Dated |
|---|---|---|---|
| FollowMint — OnlyFans PPV pricing | Photo sets $10–$25; 5–10 minute videos $10–$25; 20+ minute videos $25–$75+ | By content type, with a 15–25% unlock rate as the target | 2026-04-21 |
| SirenCY — OnlyFans pricing strategy 2026 | Photo sets $15–$30; standard videos $25–$75 | OnlyFans PPV, all creator sizes | 2026-04-02 |
| InfluencerMade — Fansly pricing guide | Simple posts $3–$10; photo sets $8–$20; short videos $10–$25; bundles $25–$75+ | Fansly locked content | 2026 |
| Pippin Club — creator pricing survey | Most common price for a 5-minute explicit PPV video: $21–$35 (19% of creators), then $11–$20 (18%) | Survey of "hundreds" of creators; sample size and dates not disclosed | 2024-10-11 |
| Infloww — pricing explicit PPV content | Explicit photos $20+; explicit videos $15–$35+ | Floors by explicitness | 2024-09-28 |
What each platform lets you charge
The floor and cap each platform sets on the mechanism you would use to sell PPV unlocks. Only Fanvue publishes its limits on a public page; the rest are marked Reported because they come from consistent third-party guides rather than the platform.
| Platform | How you sell it | Published limit |
|---|---|---|
| LoyalFans Built in | Pay-per-view posts, paid DMs and a video store. | Up to $500 Reported |
| Fanvue Built in | Priced posts and pay-to-view messages. | $3–$500 Official |
| Fansly Built in | Locked media on posts and in messages, with optional per-tier access. | $1–$500 Reported |
| OnlyFans Built in | Locked posts and PPV messages. | $3–$200 Reported |
- LoyalFans. Third-party reporting gives a $500 ceiling on individual content sales. LoyalFans' help centre could not be read at the time of checking, so the floor is unpublished as far as we can tell. Source , checked 2026-09-16.
- Fanvue. Fanvue's help centre gives $3 to $500 for a priced post. It does not publish a separate limit for pay-to-view messages. Source , checked 2026-09-16.
- Fansly. Fansly does not publish its limits on a public page; this range is the one third-party guides consistently give for locked media. Source , checked 2026-09-16.
- OnlyFans. OnlyFans does not publish its limits on a public page; this range is consistent across third-party guides. Older guides give a $100 cap. Source , checked 2026-09-16.
What moves the price
- Length. The single biggest driver. A 30-second clip and a 20-minute video sit at opposite ends of the range.
- Explicitness. Every guide prices explicit content above teaser content, typically at two to four times.
- Bundling. Multi-item bundles reach the top of the range; single photos sit at the bottom.
- Unlock rate. FollowMint's benchmark is 15–25% of recipients buying. Lower than that and the price is high for your audience; much higher and it is cheap.
What you keep
All four platforms take 20%, so the number that actually differs between two prices is what you earn per hour of your own time. Change the figures to match your menu.
| Platform | You keep | Per sale, after commission | Per hour of your time |
|---|---|---|---|
| LoyalFans | 80% | $16 | $32 |
| Fanvue | 80% 85% in a new creator's first 12 months | $16 | $32 |
| Fansly | 80% | $16 | $32 |
| OnlyFans | 80% | $16 | $32 |
Commission only. Payout method fees and currency conversion also come out of your share, on every platform. The full earnings calculator →
Where to sell it: Fansly
Fansly is the only one of the four where PPV can reach buyers you did not bring yourself, because its tag-based discovery puts locked posts in front of browsing fans. On the other three, an unlock only sells to someone already on your page.
Its reported $500 cap is two and a half times OnlyFans' $200, which matters the moment you sell a bundle. Subscription tiers also let you show the same locked post to different tiers at different prices without re-uploading.
Fansly
The closest thing to a like-for-like OnlyFans replacement, with better in-platform discovery and tiered subscriptions.
You keep 80% · PPV unlocks: $1–$500 · verified 2026-08-16.
Runner-up: OnlyFans
If your audience is already on OnlyFans, the $200 cap is the only real constraint. Fans there have cards on file and unlock without friction, and the buying audience is the largest of the four by a wide margin.
What to watch out for
- OnlyFans' $200 cap means a bundle priced above it has to be split or sold as a tip, which fans are less likely to pay.
- Pricing low to drive unlocks trains your audience. Every guide here says raising a PPV price later is harder than starting where you mean to stay.
- The 20% comes off the top on every platform. A $20 unlock is $16 in your account before payout fees.
Other price guides
- How much to charge for a custom video — $5–$20 per minute
- How much to charge for custom photos — $10–$30 per photo
- How much to charge for sexting — $2–$5 per minute
- How much to charge for a video call — $3–$10 per minute
- How much to charge for a phone call — not enough public data
How these ranges are built, and why some pages refuse to give one: the price guide method.
Common questions
How much should I charge for PPV on OnlyFans?
Published guides converge on $10–$30 for a photo set, $10–$35 for a short video and $25–$75 for a long video or bundle. OnlyFans lets you set anything from $3 to $200 per item, and takes 20% of whatever you choose.
What is the maximum PPV price on each platform?
OnlyFans $200 and Fansly $500 according to consistent third-party reporting; Fanvue $500 according to its own help centre; LoyalFans $500 according to third-party reporting. Only Fanvue publishes its limit on a public page.
Do platforms take a bigger cut of PPV than of subscriptions?
No. All four take 20% of PPV, tips and subscriptions alike. The only exception is Fanvue's promotional 15% for a new creator's first twelve months, which applies to everything you sell there.